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But note the disparity between his claims and anything like scientifically actionable evidence that drinking one of these will give you a quantifiable edge when you’re fast-twitching your way through a multiplayer map in Modern Warfare 3. All we have are implications about “effective doses” and increasing “critical neurotransmitters.” What’s missing from the press release is an actual scientific study in which gamers consumed different energy drinks and were tested playing various games over a given period of time.

Note that a recent ABC News story indicated claims about one of the key ingredients in the drink, citicoline — apparently making the rounds in newer energy drinks — ”conflict with overwhelming evidence suggesting the supplement is no better than a placebo.”